Autry opens first UK store in Soho, London

Autry has opened its first UK store, a 2,600 square foot space at 61-63 Beak Street in Soho, London.

The unisex sneaker brand is owned by Italian private equity group Style Capital.

The London store features an immersive design with American and Italian influences.

Autry’s store joins other brands on Beak Street, including Grown Alchemist, Ganni, and Samsøe & Samsøe, and is close to Tala, Pangaia, and Salomon.

Roberta Benaglia, founder and chief executive of Style Capital, said: “The opening of Autry’s first flagship store in London marks a pivotal moment in the brand’s journey.

“It’s more than a retail milestone, it brings Autry’s iconic values to life through a space that reflects our identity.

“London, with its cultural vibrancy and global spirit, was the natural first stage for this step.”

Benaglia added: “This boutique represents a new chapter in our strategy to build a strong international presence and connect with our global community, combining authenticity, quality, and a bold vision for the future.”

Will Oliver, retail and restaurant director at Shaftesbury Capital, said: “Autry’s debut UK store continues to spotlight the unparalleled appeal of Soho, and our ability to partner with the best brands around on their physical retail journeys.”