Debenhams partners with be Retail Social for virtual try on

Debenhams has agreed a deal with be Retail Social to use its virtual try on platform for fashion and beauty.

The technology will be used first for beauty products and then rolled out to Debenhams’ fashion and clothing brands.

Debenhams will use the virtual try on platform to offer customers more ways to view and test products online before they buy.

The platform allows customers to see products on personalised avatars, aiming to improve customer choice and engagement.

The company is planning a wider roll out across its fashion and sportswear ranges in the future.

Daniel Finley, CEO at Debenhams, said: “At Debenhams we are always looking for ways to provide a differentiated and enhanced customer experience, giving users more engaging and personalised ways to consider our range of products and make more informed purchasing decisions.

“We were impressed with the team at be Retail Social – their knowledge of issues and missed opportunities in the sector, and how they have solved these with their platform to benefit both customers and us, our brands.

“It’s quite remarkable what we can now deliver through them as a partner.”

Finley added: “We love innovation and think the use of moving, personalised human avatars with social influence is a real step forward in the virtual try-on space for beauty and fashion and already seeing tangible benefits.”

Simon Iddon, founder and CEO at be Retail Social, said: “We first engaged with Debenhams around our virtual fitting room platform for fashion and sportswear, however, they quickly saw an opportunity that aligned with their beauty initiatives.

“With minimal effort, the team had the platform-agnostic integration in place and delivering on the first sets of experiments, providing the ability to promote customisation and showcase Debenhams’ full range effortlessly to customers.

“There has been great progress for which we are very proud, and look forward together with Dan’s team to expanding the use of our virtual fitting room services with Debenhams’ vast range products.”

Iddon added: “We are all really pleased with the results and that Debenhams are being Retail Social.”