Schuh launches new flagship store in Edinburgh with Asics collaboration

Footwear retailer Schuh is set to open a new flagship store in Edinburgh, Scotland, in May.

The 5,500 square foot store will be located on Level 1 of the Galleria at St James Quarter, alongside Boots and Moss.

The site will feature Schuh’s updated store concept with digital screens, new layouts and product displays.

The opening will include a collaboration with Asics, which will bring an immersive retail experience using soundscapes, warm lighting and an interactive breathwork guide.

This is connected to the Asics ‘Sound Mind, Sound Body’ concept.

Neil Partington, chief retail officer at Schuh, said: “Scotland is at the heart of schuh – the birthplace of the business.

“Edinburgh, in particular, has always been a pivotal location for us, as the city where it all began.

“St James Quarter offers a prime opportunity to showcase our bold retail approach.

“With a curated selection of must-have brands and a commitment to exceptional customer service, Schuh remains the go-to destination for footwear shopping in the capital.”