Superdrug adds 60 fashion brands to online marketplace

Superdrug has added 60 fashion brands to its online marketplace as part of its growth plans for 2025.

The retailer said the move was aimed at making Superdrug more of a lifestyle destination and less of a traditional health and beauty shop.

Big names like Nike, Wrangler, Jack and Jones and Regatta are now included in the range.

Superdrug said: “The collection was handpicked due to their popularity” and added that it aims to meet demand for stylish plus-size clothing and more inclusive options.

The wider strategy for 2025 also covers adding new product categories and investing in more physical shops.

Simon Commins, chief commercial officer at Superdrug, said: “We are excited to offer our customers an even more diverse shopping experience, incorporating fashion brands that perfectly complement our existing ranges.

“We know this initiative addresses customer demand along with our ongoing commitment to offering an inclusive and broader product selection by giving our them the best shopping experience.

“This move will not only strengthen our position as a go-to destination for a wide range of personal care and lifestyle products but also present a new opportunity to connect with a large and highly engaged customer base that already loves these brands, unlocking new potential for online growth.”