Highsnobiety appoints general manager for UK and France

Berlin-based streetwear pioneer Highsnobiety has appointed Luke Robins as general manager for the UK and France.

He will take up the role on 15th June and work from London.

Robins previously worked for Condé Nast's British branch, overseeing business and corporate strategy, operational business, and events.

He also held positions at Dazed Media, The Economist, and Hearst UK.

Robins will be responsible for strengthening the Highsnobiety brand, managing brand partnerships, and expanding the HS+ cultural agency.

David Fischer, CEO at Highsnobiety, said: "As the UK and France are two of our most important markets, we will continue to expand and invest in our presence there.

“With Luke on board, we are now in an even stronger position, as he understands the dynamics of culture, content and commerce."