Kontoor Brands acquires Helly Hansen to grow business

Kontoor Brands has completed its acquisition of Helly Hansen, the global outdoor and workwear brand.

The deal adds to Kontoor Brands’ portfolio and is expected to boost growth, diversify categories, channels and regions, and strengthen its position in the outdoor and workwear markets.

Scott Baxter, president, CEO and chairman at Kontoor Brands, said: “Today marks an exciting step forward for Kontoor as we expand our portfolio of iconic consumer brands.

“The acquisition of Helly Hansen will increase our growth profile, drive greater category, channel and geographic diversification, and increase our penetration in the attractive outdoor and workwear markets.

“I want to thank the entire Helly Hansen team for their partnership as we have worked toward this exciting milestone.

“Together, I am more confident than ever we will create significant long-term value for our shareholders.”

Helly Hansen is projected to be immediately accretive to Kontoor Brands’ revenue, adjusted earnings per share and cash flow in the 2025 financial year, in line with guidance given on 6th May 2025.