Snipes partners with MCM to launch Miami-inspired capsule collection

Snipes and MCM have launched their first capsule collection together, called ‘Make It Miami’, inspired by Miami’s culture.

The range features streetwear pieces and accessories in black, white, pink and turquoise, with glittery studs and bold logos.

The collection includes two bag lines.

The black nylon bags will be sold only at Snipes, while the white leather bags will be exclusive to MCM.

Each line is designed to reflect the style of both brands.

Dennis Schröder, CEO at Snipes, said: “Creating a streetwear collection with MCM is a bold statement.

“Bringing a luxury brand with such a rich heritage into street culture and making it accessible to our community shows what’s possible with creative vision and the right partners.

“By rethinking partnerships and taking the step outside of the box, we are pushing boundaries while always staying true to who we are.”

Sung-Joon Kim, chief visionary officer at MCM, said: “This collaboration with Snipes is a bold fusion of luxury and street culture, celebrating fearless self-expression and shared creative values.

“At MCM, we thrive on rewriting the rules through innovation and craftsmanship, and this partnership ignites that spirit with dynamic energy and global impact.”

The collection launched at the We The Best x Snipes store in South Beach on 9th May.

DJ Khaled, global music icon and chief creative officer at Snipes, is at the centre of the campaign.

Khaled said: “As Snipes' chief creative officer, I'm focused on bringing iconic collabs to the people — and this one with MCM really shows up and shows out.

“The fact that it’s inspired by the 305 makes it personal for me. And launching it at Snipes and my We The Best store - What we got is another one!”