Poser re-releases original collection

London streetwear brand Poser have re-released its original collection today, 2nd May 2025.

Poser was founded by Alfie Edwards at age 17, launching on the last day of his GCSEs.

Since then, Poser has built a following among streetwear fans in London and beyond.

The brand has attracted attention through giveaways, roadblocks and public stunts in Soho.

Edwards said the aim has always been to tell a story, spark conversation, and connect with the community with every drop.

Poser will continue to focus on immersive releases and further engagement with its audience.