Aston Villa partners with Adidas to launch flagship store

Aston Villa Football Club has opened a new flagship store at the Bullring shopping centre in Birmingham in partnership with Adidas.

The 10,000 square foot store offers official kits, training gear and exclusive merchandise, as well as personalisation services.

There is also a museum-inspired section that highlights the club’s 150-year history and Villa Park stadium.

The launch included giveaways and a competition for fans to win a £500 voucher and a personal styling session.