Very launches boutique fashion range with over 100 premium products

Very has launched a new boutique fashion range, adding over 100 products from premium brands such as ELLIATT, Castañer and Vivere.

The range includes occasion dresses, contemporary designs and minimalist items, all selected for Very’s customers.

This move follows other recent category additions aimed at giving shoppers more choice and convenience.

Customers can now shop for both everyday essentials and occasion wear in one place.

Ben Davidson, trading director at the Very Group, said: “We’re really excited to be launching our brand-new boutique range across our women’s fashion category.

“Holiday and occasionwear are two of our biggest focuses over the summer months, so the timing is perfect as a handful of the boutique brands are inspired by the mediterranean, including Castañer which offers the perfect footwear range for the summer months!

“Across the business we’ve been working hard to bring new brands and ways of shopping our retail offer to our customer.”

Davidson added: “With these new products, we can offer our customers the best range yet across the fashion category – from everyday essentials to the perfect mother of the bride dress.

“Plus, thanks to our flexible payment options, customers are able to buy these special, one-off purchases and spread the cost.”

The new boutique lines aim to expand Very’s fashion category and give customers more buying options.