Bench partners with Purple Riot to drive brand revival

Bench has appointed Manchester agency Purple Riot to manage PR, influencer marketing, social media and campaign strategy as part of its latest brand revival.

The streetwear label, known for its early roots in Manchester, is aiming to grow the appeal of its Revival and seasonal collections.

The Revival range is influenced by Y2K fashion and targets younger audiences, while the seasonal collections focus on functional essentials.

Purple Riot’s campaign work has started, with influencer partnerships and social-led content already rolling out.

The agency is delivering events, media relations and brand activations to support Bench’s position as a lifestyle brand.

Nikki Kitchen, managing director at Purple Riot, said: “Bench is more than a logo, it’s part of Manchester’s cultural fabric.

“We’re proud to be working with such an iconic brand and excited to bring its new direction to life through bold, creative campaigns that drive real results.”