Authentic partners with Gardiner Bros to reintroduce Sperry in UK and Ireland

Authentic Brands Group has agreed a partnership with Gardiner Bros for the reintroduction of Sperry in the UK and Ireland.

Sperry will now be distributed by Gardiner Bros, which is one of the leading distributors of footwear and apparel in the UK.

This move aims to support Sperry’s global expansion and bring the brand’s original boat shoes and new styles to the market.

Henry Stupp, president, lifestyle & entertainment, EMEIA at Authentic, said: “We’re proud to partner with Gardiners to introduce more consumers to Sperry’s storied heritage.

“With their deep expertise in distribution and strong retail relationships, Gardiner is the ideal partner to accelerate Sperry’s growth in these key markets, bringing signature styles, like the iconic original boat shoe, to a new generation of consumers.”

Ben Gardiner, chief product officer at Gardiner Bros, said: “We’re excited to partner with Authentic on Sperry, the original and iconic boat shoe brand.

“Boat shoes are having a real resurgence, and we look forward to reintroducing timeless silhouettes alongside fresh new styles to customers in the UK and Ireland.”

Emma Jefferies, head of brand marketing at Gardiner Bros, said: “With its rich history and growing cultural relevance, Sperry is a strong addition to our portfolio, and we’re excited to build on its success in these markets.”

Sperry footwear collections, including boat shoes and new ranges, will be available at selected retailers and online at sperrytopsider.co.uk.