Hela Brands appoints marketing director in Huddersfield

Alice Green has been named marketing director at Hela Brands in Huddersfield.

She joins from Fanatics, where she was senior marketing manager, and has also held roles at LOVE Creative, JD Sportsfashion and New Balance.

At Hela Brands, Green will manage a team of nine as the business aims to pass £100m turnover in the next three years.

Green said: “It’s great to join Hela at this exciting time, as we complete the rebrand and really start to move forward with our growth plans.

“Ultimately, I would like Hela Brands to be renowned for best-in-class marketing at every level of the licensing funnel and for brands to seek us out because they know we will pay detailed attention to brand expression and are committed to successful wholesale partnerships.

“Success in marketing will add to our already exceptional offering of design, product development and distribution.”

Ray Evans, chief executive at Hela Brands, said: “I’m delighted to welcome Alice to the team.

“She brings incredible experience and a real passion for the role and I’m confident she will help us deliver on our ambitions to provide a world class marketing offering for our brand partners.”