Rapha appoints Jodie Harrison as chief brand officer

British cycling apparel Rapha has appointed Jodie Harrison as chief brand officer, a newly created role reporting to CEO, Fran Millar.

Harrison, who has consulted on brand strategy for Rapha since January, will work with the leadership team to update the brand position.

Harrison joined from Belstaff, where she worked with Millar.

Before that, Harrison worked at GQ, Mr. Porter, Soho House, Anthropologie in the US, and Moda Operandi.

She also ran her own brand consultancy, Fell & Scar, before Millar hired her at Belstaff.

Millar said: “Rapha was built on originality and courage, which Jodie brings to everything she does.

“I’m delighted she will lead the focus on inspiring new and future fans in this next chapter for the brand.”

Harrison said: “At 21 years young, Rapha has already achieved an enviable and established heritage. It’s a brand’s brand - recognised globally and genuinely loved - so shepherding it into a new era comes with great responsibility.

“This is not something I take lightly - there’s a lot of careful work to do.”

She added: “No other brand has defined and redefined cycling like Rapha, transforming the way the world sees the sport.

“Rapha made cycling relevant, evocative and alluring. As such, our founder Simon Mottram has built the kind of passionate community most brands can only dream of.”