Vanilla to open first Leeds store at White Rose

Women’s fashion retailer Vanilla will open a store at White Rose Shopping Centre in May.

The shop will offer both Pink Vanilla and Blue Vanilla collections, covering clothing, footwear and accessories for a wide range of customers.

The new store will be located in part of the former ground floor M&S unit, opposite Primark.

Vanilla is recruiting 12 to 15 new staff for the 5,002 square feet space.

Ashleigh Kellett, deputy centre director at White Rose Shopping Centre, said: “We know our guests love a variety of high-quality, affordable fashion options here at White Rose, so we’re excited to announce the upcoming opening of Vanilla.

“With its Blue Vanilla and Pink Vanilla labels offering everything from casual wear to occasion outfits, and our visitors are sure to love browsing the options available in Vanilla’s new store.”

Michelle Burns, head of retail stores at Vanilla, said: “We have been waiting for the right location at White Rose Shopping Centre since we opened our first standalone store in 2021.

“As the brand continues to grow from strength to strength this is the perfect location for Vanilla, and our first store in Leeds.

“We are sure White Rose visitors will love our approach to fashion, and trend-led collections.”