Vuori opens third London store on King’s Road

Vuori has opened its third London store at 18-21 Duke of York Square, King’s Road, Chelsea.

The US activewear brand, which is celebrating ten years in business, now has three sites in the city including Regent Street and Covent Garden.

The new shop covers two floors and offers over 3,412 sq ft with products for men and women stocked by category – leisure, active, and lifestyle.

There is a studio and events area on the lower floor set aside for wellness classes, events and gatherings.

Andy Lawrence, vice president of international at Vuori, said: "We've been targeting a store on the King's Road since we entered the UK market, and are thrilled we're finally here.

“We've worked with our partners at Cadogan to find a great location where we could connect with the Chelsea consumer and be a part of this iconic street.

"Opening this store represents a key milestone in Vuori’s expansion in the UK and across Europe, allowing us to deepen our connection with customers and the market.”

Lawrence added: “With each new store, we’re focused on building lasting relationships with customers and laying the foundation for long-term success."