Run Legacy launches dedicated sustainable sports retail platform

Run Legacy has launched as the world’s first dedicated retailer for sustainable sports brands.

The company said its platform is aimed at meeting the growing demand among runners for clear and verified eco-friendly performance gear.

Founder Ben Lee said: “We recognise today’s running community wants to balance performance with reduced impact on the natural world.

“Our platform serves both the running community and wider society by offering products that don’t compromise on either quality, performance or environmental responsibility.”

Lee said Run Legacy works with brand partners to provide complete transparency around sustainability claims and product information.

Run Legacy said that for every order placed, it plants a tree through Ecologi and donates 1 percent of its annual revenue to environmental causes via the 1% for the Planet initiative.

The business also reported it uses Compare Ethics technology to verify the green claims of every brand it features.

Rolling People Showroom, UK distributors for VEJA, said: “Our society’s dependence on plastic and oil is an ecological disaster. From drilling petroleum to plastic waste flowing into the sea.

“VEJA strives to partner with retailers who share the same values, and we find this with Run Legacy.”

Jack Lemon, UK/EU lead at Janji, said: “Sustainability is at the core of every decision that we make at Janji.

“From the BlueSign materials that we use, our repairs programme that ensures no product will ever end up at landfill and our commitment to environmental projects around the world.

“We're delighted to partner with Run Legacy, a retailer sharing the same values and positioned at the forefront of sustainability within the running industry.”