Dries Van Noten opens first standalone store in New York

Dries Van Noten has opened its first standalone store in the United States, choosing New York City as the location.

The Belgian fashion brand’s new 328 square metre shop is on Mercer Street in Manhattan.

The company already had a presence in the US through Saks Fifth Avenue but has now expanded with its own store, following new shop openings in London and Tokyo earlier this year.

The store includes ready-to-wear collections for men and women, accessories and the brand’s beauty line, which Dries Van Noten introduced in 2022.

The opening forms part of parent company Puig’s strategy to grow its premium brands and supports Dries Van Noten’s focus on global retail expansion.