ASOS partners with adidas to launch exclusive womenswear collection

ASOS and adidas Originals have launched an exclusive womenswear collection, with the release set for 15th July 2025.

The range was designed by the ASOS in-house team and draws from classic adidas apparel, using ASOS’ approach to shape the summer line.

The collection includes reworked adidas pieces, exclusive colourways, bespoke fabrics, embroidery and updated silhouettes.

ASOS designers looked into adidas’ previous collections and well-known streetwear shapes, using these references to create new styles aimed at ASOS’ customers.

The womenswear line features adidas’ signature stripes and includes summer separates in burgundy and neutral shades, with details in blue and green.

Track sets have been updated using crochet knits and graphic prints.

The collection is designed to be worn with adidas’ low-profile trainers.

Vanessa Spence, executive vice president, brand and creative at ASOS, said: "This collection marks a bold next step in our long-standing relationship with adidas.

“We've brought our customers exclusive trainer launches and fresh product drops, and now, we're proud to pioneer this new way of working with one of our most trusted partners.

“To take adidas’ inimitable three stripes and incredible apparel handwriting and rework through our unique fashion lens is a privilege and marks the most exciting launch in the history of the partnership and also ASOS' history."

Chris Walsh, VP brand, adidas North Europe, said: "At adidas, we're always pushing the boundaries of sport and style.

“ASOS has been a valued partner in bringing that vision to life.

“This collection captures the creativity and energy both brands represent.

“We're excited to continue this journey together with more drops in the seasons ahead."